Marketing encompasses Sales, advertising, management, finance and creative design. Plus, within each of those fields is a broad range of places where marketing professionals could work. Marketing professionals work in large corporations and small companies, ad and PR agencies, government and consulting.
To enter into career in marketing, you are not only a student of business or communications or English, but also a student of life. You bring to your job the ability to visualize, communicate and analyze ideas psychologically. Marketers also are leaders with broad range of skills, and as such, are flexible, energetic and empowering. They possess an intuitive sense and are highly creative risk-takers. This page of our website will provide marketing career guidance to the people wanting to choose marketing career.
Scope for Career in Marketing in India
While some companies offer the job of marketing after graduation in any stream, with an MBA, B.Com or M.Com, it becomes much easier for getting a job in marketing. Some of the most common corporate positions in the field of marketing are :
brand manager, marketing manager, market research analyst, new product manager etc. Therefore, it is not difficult to find institutes that offer marketing courses in India. With the emergence of more and more multinational and domestic companies joining the tide, opportunities for marketing professional are abounding. From joining as a marketing executive, one can go on becoming a marketing manager or product manager within a very short span of time. leading industries in India like Reliance, Tata, Bajaj, Hero Honda, ICICI, ABN Amro, Bank of Baroda, Birla Sun Life and so many; almost all of them need marketing executives who can lead their company efficiently.