Mangalayatan University
Mangalayatan University

Career in Advertising

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The Advertising industry is an evergreen service industry with regular clients and customers in almost all economic fields. Today, advertising is commonly considered as being essential for effective product promotion and better marketing and sales. Ever-growing business competitions in almost all fields of the professional, commercial, industrial, and service sectors at regional, national, and global levels, is to boost further the importance and profitability of impressive and convincing advertising, in all future times to come.

Thus, the advertising industry is certainly one of the most glamorous and lucrative service industries in any fast developing and rapidly progressing country, essentially including India. Our this well-crafted article offer comprehensive and highly productive information about the advertising industry of India, advertising jobs in india, advertising careers in india, and various advertising courses in india.

Advertising is the well-planned act or process of informing and influencing the target customers using a variety of well-devised advertisements for diverse forms of the media, for the ultimate objective of enticing the greater number of customers for the product or service being advertised. Companies, industries, institutions, organizations, and other entities in various economic sectors engaged in regional, national or international levels of business, do require advertisement of their products or services for better sales and marketing and greater profits in business. Today, advertising is increasingly being regarded as an elegant and cost-effective means for proper and effective promotion of products or services for the best possible sales of these in the targeted markets. Fast and constantly progressing economy of India offers extensive and lavish opportunities for luxuriant flourishing of advertisement industry, and in turn, copious advertising jobs at various positions and levels.

Advertising Careers Jobs in India

Today, the most commonly used forms of media for convincing advertising in India or abroad are T.V., Newspapers, Hoardings, Radio, Magazines, Websites, Bill-Boards, and so on. Advertisements for each of these media are made to persuade the targeted consumers and potential buyers through striking and appealing visual or oral messages. Various essential requirements for a highly progressive and lucrative career in advertising are explained separately in the paragraphs below. As far as the careers in advertising are concerned, the following are the most common and main careers or jobs in the advertising industry of India or any country abroad:

  • Copywriter/Senior Copywriter
  • Art Director
  • Web Designer/Graphic Designer
  • Visualizer/Senior Visualizer
  • Photographer/Videographer
  • Business Development Executive
  • Executive Client Servicing
  • Director Client Servicing
  • Creative Supervisor/Director
  • Media Director
  • General Manager
  • Director Planning and Strategy
  • Account Manager
  • Market Research Analyst
  • Public relations Officer/Manager
  • Marketing Executive
  • Product Manager
  • Event Manager
  • Model
  • Sound Engineer, and other Technical Staff
  • DTP Operator
  • Typographer
  • Printing Expert
  • Make-up Artist
  • Voiceover Artist
  • And, other work areas.

Interested persons require to possess specific talent, abilities, and expertise to become a part of any advertising company or agency at any of the above-mentioned posts. Original creativity, flair for scintillating writing, artistic ingenuity, articulateness, eloquence, imaginative and innovative thinking, perfect and the most impressive way of presentation, and overall ability to translate any specific idea into striking visual format, etc., are the basic requirements for success in this highly competitive advertising industry. Graduation or post-graduation degree in related disciplines is highly suitable for career in advertising field. These degrees or professional qualifications should be in the fields of graphic designing, photography, psychology, literature, mass communication or journalism, advertising, philosophy, information technology; marketing, consumer behavior, market research, communication methods, entrepreneurship, sales & marketing, etc., depending upon the career or post desired. MBA degrees in related disciplines are highly appreciated.